07 Nov

Posted at 07:52h in Content Creation, Content Marketing, Content Planning, Content Strategy, Digital Marketing, Strategic Content Marketing by

In a world where social media posts are quickly forgotten, blogging offers a rare opportunity: the chance to create content that keeps working for you long after you hit “publish.” For those in wellness, where building trust and sharing expertise are vital, blog posts serve...

13 Oct

Posted at 07:24h in Content Creation, Content Marketing, Content Planning, Content Strategy, Digital Marketing, Strategic Content Marketing by

There’s a new formula on the block for describing what you do (a.k.a. your Unique Selling Proposition) that puts your customer first and tells the story of your work. It’s the power of storytelling that highlights the people you help (your niche) and their transformations...

10 Oct

Posted at 05:04h in Content Creation, Content Marketing, Content Planning, Content Strategy, Digital Marketing, Strategic Content Marketing by

In the ever-evolving landscape of health and wellness, your marketing efforts will benefit from having a deep understanding of your audience’s emotional journeys. By focusing on their problems and positioning your offerings as solutions, you foster meaningful connections that transcend mere transactions....

08 Oct

Posted at 04:54h in Content Creation, Content Marketing, Content Planning, Content Strategy, Create Content That Converts, Digital Marketing, EEAT, Strategic Content Marketing by

Many wellness experts I have worked with are brilliant at writing about their area of interest, however the one common pain point is they don’t see much traffic or engagement. So why is this? E-E-A-T helps Google determine the overall quality of your content. It’s...

13 Sep

Posted at 00:18h in Branding, Content Marketing, Content Planning, Content Strategy, Create Content That Converts, DIY Content Marketing, Storytelling by

I recently read a captivating book that is a game-changer for crafting content that converts. It’s called “ Building A Story Brand” by Donald Miller and it’s a must-read if wanting a proven strategic framework to creating content through the art of storytelling, to grow your...

19 Jun

Posted at 23:36h in Content Marketing, Content Planning, Content Strategy, Digital Marketing, Strategic Content Marketing, Uncategorized, Wellness Marketing by

 I have seen it many times. The incredible power of content marketing in the health and wellness industry.Remember that one client who stumbled upon your blog, your video or social post which led to them completely transforming their health? That's the magic of content marketing for wellness...