There’s a new formula on the block for describing what you do (a.k.a. your Unique Selling Proposition) that puts your customer first and tells the story of your work. It’s the power of storytelling that highlights the people you help (your niche) and their transformations...

In the ever-evolving landscape of health and wellness, your marketing efforts will benefit from having a deep understanding of your audience’s emotional journeys. By focusing on their problems and positioning your offerings as solutions, you foster meaningful connections that transcend mere transactions....

Many wellness experts I have worked with are brilliant at writing about their area of interest, however the one common pain point is they don’t see much traffic or engagement. So why is this? E-E-A-T helps Google determine the overall quality of your content. It’s...

I recently read a captivating book that is a game-changer for crafting content that converts. It’s called “ Building A Story Brand” by Donald Miller and it’s a must-read if wanting a proven strategic framework to creating content through the art of storytelling, to grow your...

 I have seen it many times. The incredible power of content marketing in the health and wellness industry.Remember that one client who stumbled upon your blog, your video or social post which led to them completely transforming their health? That's the magic of content marketing for wellness...