Building a Marketing Function from the Ground Up: Gullivers Australia
How Gullivers Australia went from no marketing team to a new brand, eCommerce site, CRM and owned-media publication in under two years. A case study.
What We Do
Marketing and guest experience for wellness, health and tourism.
Every wellness business is really selling the same thing: how someone feels while they’re with you, and how they feel about it afterwards.
Most marketing stops at the booking. The campaign does its job, the guest pays, marketing takes the credit, and then the guest is handed over to operations.
We take it one step further and design the whole journey: the content and campaigns that bring guests to you, and the conditions for an effortless guest experience from the first touch point, through to arrival and after they return home. CX, end to end.
Because a wellness guest doesn’t want a standard experience. They want one that feels like it was made for them, from the first message they see to the follow-up after they leave.
Attention, Algorithms & Attraction for Wellness Brands
The triple factor (attention, algorithms, and attraction) is reshaping wellness marketing. Here’s how to cut through the noise and build a brand clients seek out with trust and i
Colour Psychology in Branding: Strategy That Sells
Choosing colours isn’t about what looks nice. It’s about what works. Whether you’re launching a personal brand or scaling a wellness business, colour strategy is your silent
What Clients Are Saying
Kellie’s professionalism and attention to client satisfaction has made it a pleasure to do business with her. In the beginning she took time to research our business, then thoroughly explain her prognosis and then implemented her strategy to deliver our message to market. Nothing is ever too hard or too much trouble and she communicates with warmth, humour and accuracy. During her 6 contracted years with us, she developed effective lead generation tools and lead magnet promos, an industry blog, has increased our social media engagement by several hundred per cent. We have gone from approx.15k followers on Facebook to 83k and our Instagram and Twitter universe has expanded in similar fashion.
It was a pleasure to collaborate and work with Kellie for our branding, website and digital marketing. Kellie provided all the creative strategy we needed to shape up some rough ideas and priorities, and develop our creative brand identity (brand name, logo and style guide) - a fresh look, style and brand that we absolutely love and have been waiting for years to develop. Kellie managed the whole process from conception to completion, networking us with the copyrighters, designers, website creators, photographers and videographers that were all necessary to set up the brand, creative direction and digital marketing strategy we needed. Highly recommended, her strategic approach to branding for our eco health and tourism brand has been valuable.
Working with Kellie at enKompass has given me an incredible foundation to create a brand story that has depth, is distinct, timeless and authentic. I recommend anyone who is creating a new brand or is needing a refresh to work with Kellie - it's a profound journey in itself to truly understand your brand's purpose and raison d'etre that in turn sets one up for lasting success
"The team at enKompass exceeded my expectations. Kellie and her team’s dedication, attention to detail, and ability to bring my vision to life were incredible. They delivered a seamless rebrand and strategy that perfectly aligned with my goals, all while staying on budget. I couldn’t be happier with the results—it’s everything I envisioned and more."
Kellie is wonderful to work with. She really listened to everything we had to say, and understood completely the philosophy behind our business, and where we wanted to go with it. She has provided us with a clear calendar to follow and has given us so much guidance and instruction, which has helped us craft content that is bringing customers to us. We are really seeing the importance of our marketing becoming content led. Kellie has become an invaluable asset to our business. I highly recommend her work.