There’s a new formula on the block for describing what you do (a.k.a. your Unique Selling Proposition) that puts your customer first and tells the story of your work. It’s the power of storytelling that highlights the people you help (your niche) and their transformations...

In the ever-evolving landscape of health and wellness, your marketing efforts will benefit from having a deep understanding of your audience’s emotional journeys. By focusing on their problems and positioning your offerings as solutions, you foster meaningful connections that transcend mere transactions....