Polished Byron Bay had the heart, the loyal clients and the vision. What it needed was space to evolve. Amy Phipps, founder and CEO, knew she needed a change. Here’s how we helped rebrand and reposition this wellness brand for deeper impact and visibility into...

From breathwork retreats in Bali to biohacking at home, the global wellness economy is no longer a trend. It’s a trillion-dollar opportunity. Health and wellness professionals have a unique chance to shape the future of how we live, heal and thrive....

For wellness professionals and experts, it’s clear that a one-dimensional approach to health doesn’t work. True wellness is about integrating practices that support both our internal health and the environments we create around us. Check out our top 10 tips for longevity, each with its...

In a world filled with uncertainty and challenges, the beauty industry is undergoing a profound transformation. More than ever, wellness professionals are realizing that beauty isn't just about what you apply to your skin—it's about how you live, feel, and take care of yourself holistically....

In the ever-evolving landscape of health and wellness, your marketing efforts will benefit from having a deep understanding of your audience’s emotional journeys. By focusing on their problems and positioning your offerings as solutions, you foster meaningful connections that transcend mere transactions....

I recently read a captivating book that is a game-changer for crafting content that converts. It’s called “ Building A Story Brand” by Donald Miller and it’s a must-read if wanting a proven strategic framework to creating content through the art of storytelling, to grow your...

 I have seen it many times. The incredible power of content marketing in the health and wellness industry.Remember that one client who stumbled upon your blog, your video or social post which led to them completely transforming their health? That's the magic of content marketing for wellness...